Case Study: Keslow Camera

Situation

The acquisition of Clairmont Camera by Keslow Camera – one of North America’s largest privately-owned motion picture equipment rental houses – created significant equipment redundancies, which led to the finest collective offering of cinematography gear available in the market. The purchase more than quadrupled the ongoing rental company’s stock, adding a substantial range of high-quality cameras, lenses, support and accessories from Angénieux, Arri, Canon, Cooke, Panasonic, RED, Sony, Zeiss and more. 

Tiger’s Role

The strategic asset disposition plan included multiple phases to ensure the prices in the Audio-Video marketplace would remain stable. All the gear was moved to two secure Tiger warehouses to be prepared for sale. Prospective buyers had the opportunity to inspect, test and have all their questions answered about the gear by seasoned AV specialists. Private treaty sales allowed production companies, independent filmmakers and the robust rental industry to select gear that could be immediately utilized. Multiple auctions were then conducted to attract global bidders. 

Resolution

After an extended period, all of the gear was sold, resulting in what’s believed to be most extensive asset disposition program conducted to date for high-quality rental surplus cinematography gear. In addition, more than 18,000 Tiffen filters were sold, resulting in the largest open market sale for this inventory.